International ONLINE - Online media represented by OPMA Members
 
Oliver Smith & Partners
Big increase in visits to U.S. newspaper sites

Newspaper websites attracted more than 68.3 million unique visitors on average (41.4% of all Internet users) in the third quarter of 2008, a record number that reflects a 15.8% increase over the same period a year ago, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America.



In addition, newspaper website visitors generated an average of just over 3.5 billion page views per month throughout the quarter, an increase of 25.2% over the same period a year ago (2.8 billion page views). These figures are the highest for any quarter since NAA began tracking the data in 2004.

Forbes.com unveils new investor section

Zurich Financial Services is launch sponsor for a new section on Forbes.com about the current economic and business climate.



Intelligent Investing includes a video interviews by Steve Forbes with the best minds in business, such as Mort Zuckerman and Alan 'Ace' Greenberg, which is complemented daily by related conversations, editorial features and panels with prominent industry leaders, Forbes journalists, and experts on the markets and the economy.
Publicitas Ltd.

Internet global ad spend:
Up more than 15% by 2011?


There will be no growth in global adpsend in 2009 due to the current financial crisis, according to the latest forecasts from ZenithOptimedia.

Internet advertising is still expected to grow 18% in 2009, with the internet expected to account for 15.6% of global ad expenditure by 2011.

TV is expected to take a record market share of 38.5% in 2010 and 2011. Things are predicted to improve in 2010 with global ad expenditure forecasted to grow by 5.5%, followed by 5.8% growth in 2011.

Due to the current financial uncertainty the network is now keeping forecasts under a monthly review rather than quarterly review.


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